Revitalising Opportunity to Partake in Australia’s High Growth Outdoor Furniture Industry

2 months ago


  • Products retailed worldwide and in over 200 department stores in Australia
  • Established brand name and licence
  • Valuable intellectual property ranging from trademarks to design styles
  • Popular eCommerce marketplace and digital channels


Funding Proposal 
They are requesting an investment of $2m. The exchange for the investment is 12% equity of the business. There is great investor value for $0.13 per share against a pre-money valuation of $15,000,000.

The company is an outdoor furniture and garden brand that creates a range of award winning products designed for enduring the Australian outdoors. They are an eco-conscious brand that implement solutions to the environmental crisis and aim to differentiate themselves against ‘greenwashing’ brands by making ethically produced products derived from sustainable materials. 


  • Well-Established Brand Name
  • The licensed brand can be leveraged to achieve higher margins and revenue.
  • Consumers are more likely to purchase from reliable and well-known brand names
  • Available in multiple retail outlets in Australia
  • Popular Brand Face
  • Popular recurring celebrity guest on the Oprah Winfrey show
  • Hosted 52 primetime design shows worldwide aired in over 90 countries
  • Author of 11 best-selling books
  • Has an outdoor design TV series
  • Sustainable Production
  • Their products embrace the ESG consumer mega trend
  • This appeals to the growing consumer preference for brands that are transparent towards their environmental credentials and ethical production
  • All use of wood is certified Forestry Stewardship Council (FSC) and Program for the Endorsement of Forest Certification (PEFC)
  • Valuable Intellectual Property
  • Name trademarks
  • Imprints, style guides and packaging design briefs
  • Website domain 
  • Digital channels
  • Goodwill with local and international manufacturers and retailers
  • Copy right protected photography, images, renders, catalogues and presentations
  • Reliable revenue stream and partnerships
  • This brand generates revenue from two streams: eCommerce and wholesale, and marketplaces and licence brand creating cash flows from a 3.5% royalty payment
  • Key partners with multiple popular outdoor furnishing brands
  • Annual growth in net profit after tax 

Environmental sustainability trend
- 65% of consumers want to buy-purpose driven brands that advocate sustainability
- Nine in ten australian consumers are more likely to purchase ethical and sustainable products
- 85% of respondents in the Going Green Environmental effort survey in Australia and the US said they will make a more conscious effort to buy from eco-friendly brands in the future

Outdoor Furnishing Market 
- Outdoor furnishing, DIY and garden market in Australia is estimated at $6.7B or $129m per week
- Total Estimated Outdoor Furniture, DIY and Garden Market size is estimated to grow from FY 2022 to FY 2023

Please Login to view more details.


Images used may be stock images and not representative of the listing. Any reference to earnings, EBIT or EBITDA, may include add backs relevant to the current owners. Investing in a business, private company, or fund carries a high level of risk. This information is not intended to provide tax, legal, or investment advice, nor is it a solicitation or offer to purchase or sell any securities or other financial instruments. We provide free tools and resources to assist users in performing due diligence and strongly encourage them to conduct their own independent due diligence prior to investing in a business, securities, or financial instruments. A purchaser must be willing to accept the loss of their investment and is encouraged to obtain additional information, opinions, financial projections, and legal or other investment advice prior to investing or purchasing.

Business Location

Please Login to view more details.

Please Login to view more details.

This website uses cookies to help us display personalised listing recommendations for you.